RestrictedFull audit context
Admin evaluation: Test - HBCU Homecoming Financial Wellness Row
Restricted view: full breakdown, rule triggers, and pattern insights.
Admin evaluation
Internal-only: full breakdown, rule triggers, override patterns.
Restricted
Score breakdown
| Factor | Awarded | Max | Weight |
|---|---|---|---|
| Audience alignment | 25 | 25 | 25% |
| Conversion environment | 20 | 20 | 20% |
| Reach | 10 | 15 | 15% |
| Lead capture | 15 | 15 | 15% |
| Brand alignment | 10 | 10 | 10% |
| Repeat exposure | 6 | 10 | 10% |
| ROI feasibility | 5 | 5 | 5% |
| Total | 91 | 100 |
Rule triggers
- Lead time149 / 90 days Valid
- Category ruleCommunity
- Lead-time downgradeNot applied
- Pilot capNot applied
- Tier pathTier 1 - Flagship->Tier 1 - Flagship
Admin decision
System recommendationPursueCurrent: Pursue
Must be separate and allowlisted for overrides or high-impact pursue decisions.
Decision history
- PURSUEMay 6, 2026system by Dana Review - NOT_REQUIREDApproval owner: Marketing LeadSuccess metric: 90 leads and 30 activations from QR/referral attribution
Audit trail
- CREATED - Event createdMay 6, 2026
- SCORED - Initial score computedMay 6, 2026
- DECISION_RECORDED - PURSUE review-seed decision recordedMay 6, 2026
- METRICS_RECORDED - Recorded referral click from tracking routeJun 27, 2026
- METRICS_RECORDED - Recorded referral click from tracking routeJun 27, 2026
- METRICS_RECORDED - Recorded referral click from tracking routeJun 27, 2026
- METRICS_RECORDED - Recorded referral click from tracking routeJul 15, 2026
- METRICS_RECORDED - Recorded referral click from tracking routeJul 21, 2026
Pattern insights
Total events
14
Override rate
0%
Pursue rate
67%
Avg score
77