Test - HBCU Homecoming Financial Wellness Row
DreamFi Review Seed / Washington, DC / Oct 3, 2026
Inputs stay immutable; score outputs update only through the audited refresh path.
Executive overrides require reason, approval owner, and measurable success target.
Actions write hash-chained records with identity assurance and retention metadata.
Score model
Computed automatically - never manually edited.
- Audience alignment
- 25 / 25
- Conversion environment
- 20 / 20
- Reach
- 10 / 15
- Lead capture
- 15 / 15
- Brand alignment
- 10 / 10
- Repeat exposure
- 6 / 10
- ROI feasibility
- 5 / 5
Recommendation
Based on score, lead time, and partner status.
- Base tier from score: Tier 1 - Flagship.
- Pursue aggressively: full activation with booth, QR capture, media layers, and post-event follow-up.
- Approval owner: Product and Strategy; escalate to Executive Leadership above $50,000.
- Strong persona match - high signal for activation potential.
Decision
Score is immutable. Decisions are logged and overrides require a reason.
Name or email of the approver
Product, Strategy, Marketing Lead, or Executive Leadership
Must be separate from the person recording the decision and on the approval allowlist.
Required discipline for strategic overrides
Activation plan
0 of 30 steps complete (0%).
Tracking assets
Live referral and QR assets for this event.
Metrics & attribution
QR scans and referral clicks come from live tracking routes; cost-per-lead and drop-off auto-calc on save.
Pre-event
0-1 (e.g., 0.34)
During event
Used for cost-per-lead
QR/referral activation within 7 days
Post-event
Primary attribution within 7 days
30-60 day window
Directional organic spikes after high-visibility events
- Primary attribution window: 7 days from QR scan or referral click.
- Assisted attribution window: 30 days.
- Primary activated members: 0.
- Assisted conversions: 0.
Event facts
Captured at intake (immutable).
- Category
- Community
- Date
- Oct 3, 2026
- Location
- Washington, DC
- Organizer
- DreamFi Review Seed
- First-time partner
- No
- Lead capture
- DIRECT_QR_SIGNUP
- Repeat exposure
- ONE_TIME_WITH_FOLLOWUP
- Estimated cost
- $12,500
- Estimated reach
- 8,500
- Tracking code
- dfi-IxWLwFcXru
- Referral link
- /r/dfi-IxWLwFcXru
- Created
- May 6, 2026