Audience fit Direct match to multiple DreamFi personas Some overlap, but not the core audience Broad, unclear, or weak audience fit
Trust environment High trust: member, faith, civic, school, or employer context Mixed: some trust, some passive attendance Entertainment-only: people mainly attend to watch or celebrate
Reach band Large audience: over 10,000 Mid-sized reach: 2,500-10,000 Small or niche reach: under 2,500
Lead capture Direct QR, referral, signup, booth scan, or form is confirmed Capture is possible but needs coordination No credible capture path yet
Brand fit Strong mission, audience, and reputation fit Acceptable fit with no major brand concerns Weak fit or reputational mismatch
Follow-up access Recurring series or ongoing partner touchpoints One-time event with confirmed follow-up nurture One-time only with no reliable follow-up
ROI evidence Strong: economics are defensible with evidence Marginal: plausible, but needs assumptions to hold Poor: cost or conversion path is hard to justify
Helpful context
