Generation Wealth Conference
TBA / Chicago, Obama Presidential Center / Sep 12, 2026
Inputs stay immutable; score outputs update only through the audited refresh path.
Executive overrides require reason, approval owner, and measurable success target.
Actions write hash-chained records with identity assurance and retention metadata.
Score model
Computed automatically - never manually edited.
- Audience alignment
- 25 / 25
- Conversion environment
- 20 / 20
- Reach
- 5 / 15
- Lead capture
- 10 / 15
- Brand alignment
- 6 / 10
- Repeat exposure
- 6 / 10
- ROI feasibility
- 3 / 5
Recommendation
Based on score, lead time, and partner status.
- Base tier from score: Tier 2 - Strategic.
- Pursue with a defined budget cap: booth and QR capture are the minimum.
- Approval owner: Product and Strategy; escalate above $15,000.
- Strong persona match - high signal for activation potential.
Decision
Score is immutable. Decisions are logged and overrides require a reason.
Name or email of the approver
Product, Strategy, Marketing Lead, or Executive Leadership
Required discipline for strategic overrides
Activation plan
0 of 29 steps complete (0%).
Tracking assets
Live referral and QR assets for this event.
Metrics & attribution
QR scans and referral clicks come from live tracking routes; cost-per-lead and drop-off auto-calc on save.
Pre-event
0-1 (e.g., 0.34)
During event
Used for cost-per-lead
QR/referral activation within 7 days
Post-event
Primary attribution within 7 days
30-60 day window
Directional organic spikes after high-visibility events
- Primary attribution window: 7 days from QR scan or referral click.
- Assisted attribution window: 30 days.
- Primary activated members: 0.
- Assisted conversions: 0.
Event facts
Captured at intake (immutable).
- Category
- Financial
- Date
- Sep 12, 2026
- Location
- Chicago, Obama Presidential Center
- Organizer
- TBA
- First-time partner
- Yes
- Lead capture
- POSSIBLE_WITH_EFFORT
- Repeat exposure
- ONE_TIME_WITH_FOLLOWUP
- Estimated cost
- $3,000
- Estimated reach
- 300
- Tracking code
- dfi-btVJDz0mcL
- Referral link
- /r/dfi-btVJDz0mcL
- Created
- May 7, 2026